Whitepapers and Guides

Our annual Driving Safety Survey reports on the opinions, attitudes and behaviours of UK motorists and is one of the biggest road safety surveys of its type, gathering data from 2000 respondents. Carried out every year since 2015, the report charts developments in motorists’ top road safety concerns from one year to the next.

Many of the survey’s findings will be of particular relevance to those who drive for work, and of interest to their employers, especially those responsible for managing work-related road risk.

IAM RoadSmart, partnering with FIA Region I Hi-Drive campaign, aims to educate fleet managers and drivers about new vehicle technologies.

Our free guide provides an overview of ADAS in vehicles. It’s particularly valuable for three main groups:

Fleet operators (especially high-mileage and delivery businesses).
Work-related drivers using third-party vehicles and Vehicle sales professionals (many buyers don’t understand or may deactivate these safety features).

The guide describes how many of the main features of ADAS work, and covers concerns drivers may have around using automated systems.