“Between 20% and 40% of all accidents on the roads are attributable to fatigue.
The vast majority of people believe that drowsy driving is unacceptable, yet the incidence of drowsy driving suggests there is a disconnect between what they say and what they do.”
Marcus de GuingandManaging Director, Third Pillar of Health Ltd
Driving drowsy kills. Despite this commonly accepted fact, it seems that many people are willing to take risks when it comes to their own drowsiness.
Work drivers are among those most at risk; a significant portion of the drivers on UK roads are driving for work, and spend more hours behind the wheel than typical road users.
• 20-40% of accidents are attributable to fatigue¹
• More than 4% of drivers have fallen asleep at the wheel in the last 30 days
• 25-36% of workers regularly drive whilst drowsy to or from work
• Crashes due to fatigue are 50% more likely to result in death or serious injury
• 79% of people think it is unacceptable to drive while tired
One of the best tools to reduce the risk of drowsy driving is education: drivers who are well educated in the hazards posed by drowsy driving are less likely to take the risk. One powerful tool for driver education is CHOICES: an incredibly thorough, effective, cost-sensitive way to assess and educate your drivers, and protect them and your business from the threat of drowsy drivers and other hazards. It’s an e-learning approach, thus impact to time and effort is minimal, the content is invaluable, and any particularly at-risk drivers are highlighted and flagged for further help.
¹ From research provided by Third Pillar of Health Ltd. View their whitepaper here.
