‘Think about what’s at stake if you drink and drive – not just your licence, but your job and career too.’ That’s the powerful message shared today (20th November) by THINK! in their latest drink-drive campaign to highlight the devastating consequences even a few drinks can have before driving.
In 2022, an estimated 1,920 people were killed or seriously injured in collisions where drink-driving was a factor. Young men are over-represented in drink-drive casualties, yet are less likely than the general population to say that drink-driving is risky.
50% of young male drivers say they intend to be sensible but often get carried away when socialising, putting themselves at risk.
The campaign aims to challenge young male drivers’ perceptions around personal limits, by raising awareness that even a little bit of alcohol can put you and your licence at risk.
Wherever your drivers are enjoying social events and festive celebrations this winter, it’s important to send a reminder on why avoiding alcohol is key to staying safe behind the wheel. If your employees drink and drive, they risk losing their licence, injuring their mates, and dealing with the knock-on effects of those occurrences. Alcohol hits everyone differently—your size, age, and even what you recently ate all play a role.
Have a conversation with your colleagues. Recap on the importance of not drinking and driving, and watch the following video together:
Driving is an essential part of so many job roles, that the loss of an employee’s licence could be catastrophic. To maximise safety for business drivers, IAM RoadSmart offers online fleet risk management, virtual classroom learning sessions, and one to one in-car training. To find out how we can advance the safety of your drivers, please get in touch.
