IAM RoadSmart's annual survey examines the public perceptions of the shifting landscape of UK road safety
We’ve just released the seventh iteration of our annual Driving Safety Culture report, with results revealing the prevailing issues that give drivers cause for concern on the UK’s roads.
The report, which explores the opinions, attitudes, and behaviours of motorists over time, has shone the spotlight on their biggest fears and worries, with potholes being their biggest problem compared to three years ago. 90 per cent of drivers are reported to have been affected by potholes over the past year, while 32 per cent have changed their route to avoid them and 16 per cent have reported a pothole to the authorities.
Some key findings of the report:
- The issue which the most drivers believe has become worse over the past 3 years: potholes
- Other drivers using their phone, texting/emailing, and drink driving are among the issues that drivers have consistently considered a threat to their safety
- More than a third of drivers admit to driving more than 5 miles per hour over the speed limit
- More than two thirds support mandatory speed-limiters in new cars
- Drink and drug driving is the bad driving behaviour that motorists most want to see police action against
- 9 in 10 drivers have been affected by potholes over the past year. 32% have changed route to avoid them while 16% have reported a pothole to the authorities.
What does all of this mean for your fleet? Many people who drive for work cover much higher mileage and spend more time on the road than the average driver. Nearly a third of road fatalities involves a driver on a work journey (source: Driving for Better Business). The good news is that there are plenty of options available to help you protect your drivers, vehicles and organisation. IAM RoadSmart offer solutions for fleets of all sizes, like online fleet risk management, virtual classroom learning, and one on one on-road driver training.
Get in touch to find out more.
